Multi-Language Site

Updated Feb 20, 2025

Do you serve an international customer base and want to offer your Site content in more than one language? This guide will show you how.

  1. First, we’ll create the site content in different languages.

  2. Then we’ll connect the contacts to the correct site. 

Let’s get started!


Create Your Multi-Language Site

When creating your multi-language site, you have two options:

Option 1:

Create an identical site for each language. So if you are offering your product in English and in Danish you will have 2 sites.

  1. Create a Site in your primary language (this could be your Main Website).

  2. Create a second Site in the second language.

    • NOTE! This needs to be a Site from Content >> Sites, since we only have one Main Website per account. You can still set this second Site to be open to the public if needed.

Option 2:

Create one site with both languages

NOTE! This option will only work if the Sites are both set to be closed to the public.

  1. Create a Site.

    • For each page of content, you’ll create one page in each language.

      • So if you’re selling in English and Danish, for example, you’ll have 2 pages for each page of content.

        • One of the pages will be in English and the other in Danish. 

  2. Set all the pages to be Dripped

  3. Create an automation to release access to the pages based on language.

    • If you have content in English and Danish, you’ll have 2 automations:

      1. One will release the English pages either all at once or spaced out, depending on how you release your content.

      2. One will release the Danish pages in the same manner. 


Create a Product for Each Language/Currency

  1. Create your Product as normal

  2. Duplicate the Product and change the Currency


Connect Your Products to the Content

You have two options based on how you created the content:

  • If you went with Option 1 and created two different sites, then you’ll connect each product to the appropriate site - matching currency on the product with language.

  • If you went with Option 2 and housed it all in one site. Then you’ll add a trigger on each product to start the automation that matches currency with language.  


What If I Want to Sell Only One Product in a Single Currency and Give Access to the Language the Customer Chooses?

You can do this. Here’s how:

Create One Product and an Automation for Each Language

  1. Create an Automation for each language option.

    • The automation will contain 1 action step which is to add a Tag to the contact. For simplicity, the tag should be the language of choice. 

    • For example: If English is the preferred language, the automation will add a tag "English" to the contact

  2. Create your Product 

  3. Set up a Welcome Email as an Auto-Responder to ask which language they primarily speak. 


Connect the Content

You have two options here based on how you created your content to begin with:

  • If you went with Option 1 and your content is housed in 2 different sites:

    • You’ll add a step to each automation that gives access to the site that matches that automation’s language.

  • If you went with Option 2 and your content is housed in the same site:

    • You’ll add steps to each automation that drip out access to the pages on the site for that automation’s language.