Do you work with customers across different time zones? If so you probably already utilize the feature when scheduling broadcasts to send within a customers specific time zone. But did you know you could do the same thing within your automations for evergreen products, sales funnels, and even webinar or event automations that go out at a specific date and time.
To do this you will create your automation like normal, however, you will want to pay close attention as you have two options with your wait steps. See below...
General Wait Time
When using the general wait step it is very easy to schedule it to be time zone specific.
Toward the bottom of the wait step screen you will see a section titled
"In whose time zone"
Choose the contact option and the email or action will occur at the specified time within their time zone not yours.
Do you want your email to out at a specific calendar date and time and not just on a general day or time? Maybe you have a webinar that will occur on February 1st at 9am. Then you will want to follow these steps to make sure it happens at the right time.
1. Add a step --> Choose "Wait for a specific time" Choose the day before you actually want the action to occur.
For example, If I want to send an email on Monday February 1st at 9am. Then I would choose "Wait for a specific time" "January 31st at 9am"
2. Add a step --> Choose "Wait for a while" Then fill in as follows...
Wait 1 minute
Any day of the month
Select the day of the week you want it to go out
Then choose the time of day
Continuing with the example above it would be .. Wait 1 minute, Any day of the month, Monday, 8:59am and 9:01