Course Content
-
0 / 8
Contacts
-
0 / 16
Lists
-
Creating a List
-
List Confirmation
-
Manage Your Lists
-
Deleting a List
-
Subscription: Auto-subscribe, Unsubscribe, Suspend, Resume
-
Retargeting Not-Engaged Subscribers
-
Exporting Contacts from my List
-
Preventing SPAM Contacts
-
5 Kick @$$ Strategies to Build your List
-
Create a List Opt-in Form
-
Utilizing More Than One Opt-in Form
-
Integrating a Simplero Signup Form onto another Site
-
Troubleshooting Opt-in Form Issues
-
Auto-Responders
-
Resending Auto-responders
-
Deadline-Funnels
-
-
0 / 3
Segments
-
0 / 2
Notes and Tags
-
0 / 7
Support Tickets
-
0 / 19
Main Website
-
Website Overview
-
Website Settings
-
Website Pages
-
Website Blog
-
Website Navigation
-
Understanding SEO
-
How to Customize Your Website Theme
-
Save As Template Feature
-
Editing your Theme Code
-
Save Website to Phone Home Screen
-
Create Your Own 404 Page
-
Social Sharing
-
Social Sharing Image
-
How to Create Anchor Links
-
How to Add a Custom Font to Your Simplero Website or Membership Site7:14
-
How Can You Add the Pinterest Save Button to Your Website Images?2:21
-
Split Tests
-
Site Redirects and Shortlinks
-
Why does Simplero remove my HTML code?
-
-
0 / 8
Triggers
-
0 / 32
Broadcasts
-
Broadcast Overview
-
Email Font Size
-
Creating a Broadcast
-
Quick Emails
-
Send an Email to an Individual or Single Contact
-
Resend a Broadcast
-
Handle Replies to Mass Emails with Ease
-
Expiring Links
-
Insert Option for Broadcasts
-
Magic Content URL
-
Interpolation Keys
-
Editing an Incorrect Link in a Broadcast
-
Dripping a Page in a Broadcast
-
Using Emojis
-
Subject Lines and Preheaders
-
Email Deliveries
-
About Open Rates for Broadcasts and Auto-Responses
-
How the Sending Limit Works
-
What Do the Secretive Options Mean
-
Why Simplero Doesn't Do Fancy Graphic Emails
-
Delaying Normal Broadcasts During an Email Funnel
-
What Is the Spam Check on Emails?
-
Editing the email prefix and footer
-
Creating a Button in a Broadcast
-
Delivery vs. Deliverability
-
Magic Login Link
-
Code in emails
-
Email Shows "Read" But not "Delivered"
-
Troubleshooting Email Addresses
-
Why is my E-mail not being delivered?
-
Bounced Emails
-
Spam reports
-
-
0 / 1
Newsletters
-
0 / 7
Landing Pages
-
0 / 11
Affiliate Programs
-
0 / 10
Automations
-
All the Ways You Can Automate Things in Simplero
-
Automations: Creating and Managing
-
Starting an Automation
-
Stopping, Pausing, Resuming an Automation
-
Reentering or Starting Mid Automation
-
Time Zone Specific Automations
-
Flows
-
Advancing a Flow in an Automation
-
Duplicate Automations in Different Languages
-
What is the Difference Between Automations and Auto-Responses?
-
-
0 / 1
Email for automations
-
0 / 2
Done For You Campaign
-
0 / 38
Products
-
Creating a Product
-
Closing a Product
-
Deleting a Product
-
Creating Multi-Level Access Products
-
Membership Levels
-
Combining a Tangible Product With Your Online Product
-
Tiered Pricing in a Single Product
-
Evergreen Course
-
Student Paced Course
-
Connecting Content to a Product
-
Selling a Downloadable Product
-
Purchase Confirmation Thank You Page
-
How to Create Product Prices in Simplero
-
A Warning about Editing an Active Price
-
Campaign and Discount Pricing
-
Multiple Seat/User Pricing
-
Secret Prices and Coupon Codes
-
Subscription Prices
-
Gift Pricing
-
Pay-What-You-Can
-
Price Restrictions
-
Quoting Prices in Multiple Currencies
-
Date Specific Installments
-
Milestone Installments
-
Trial Period (Free or Discounted)
-
Giving a Paid Customer a Free Month
-
Free Products
-
Participant Limit
-
Upsells
-
Downsells
-
Order Bumps
-
Order Forms
-
Order Form vs Freebie Link
-
Authorize-Only Pricing
-
Understanding Your Change in Monthly Recurring Revenue Graph
-
Troubleshoot Price Issues
-
One product - Two Languages
-
A product for each language
-
-
0 / 2
Catalog
-
0 / 26
Purchases
-
Participants 101 and Simplero IDs
-
Purchases 101
-
Editing a Purchase
-
Charges & Payments Box in the Purchase
-
Purchase Summary
-
Moving a Purchase to Another Product
-
Adding a Charge to an Existing Purchase
-
Editing a Charge Amount
-
Manual Product Purchase
-
Manual Credit Card Charge
-
Manual Payment or Partial Payment Collection
-
Refund Period
-
Full and Partial Refunds
-
Credit to Transactions
-
Collecting Money Outside Simplero
-
Stop Customers Subscription Payments and Keep their Access Open
-
Migrating a Customer's Purchases from Another System
-
How to Test the Purchase Process and Send Login Credentials
-
Can't access the content they purchased?
-
Troubleshooting Stripe payment issues
-
When a PayPal Payment Doesn't Show in Simplero
-
QuickPay Payment Doesn't Show in Simplero
-
Why do my customers have to manually go in and pay the next installment/renewal of their subscription?
-
Troubleshooting Payments and Refunds
-
Viewing Custom Questions On Order Forms
-
Changing a Participants Email Address
-
-
0 / 2
Receipts and Tasks
-
0 / 2
Pipelines and Deals
-
0 / 18
Membership Sites
-
Creating a Membership Site
-
Membership Site Blog
-
Membership Site Forum
-
Membership Site Pages
-
One Membership Site with Multiple Products/Classes
-
Site and Page Access
-
How to Use Drip Content
-
Membership Site Footer Navigation
-
Membership Site Redirects
-
Membership Site Theme
-
Embedding Videos on Your Site
-
Free and Paid Access to a Single Membership Site
-
Dripping: A Visual Representation
-
Membership Groups
-
How to Use Engagement Badges
-
Troubleshooting Forum Notifications
-
Deleting a Membership Site
-
Multi-Language Site
-
-
0 / 10
Courses
-
0 / 2
Events
-
0 / 17
Media Library
-
Uploading Media Files
-
Video versioning
-
Captions, Subtitles and Transcripts
-
Image Sizes Across Simplero
-
Can You Download an MP3 on an iPhone?
-
Picking a Different Video Still
-
PDF Stamping
-
Protecting Your Content
-
Editing Images
-
Embedding Content
-
Insert and Edit Media2:22
-
Images on Order forms
-
Restricting Downloads
-
Troubleshooting Videos Not Playing
-
Troubleshooting Upload issues
-
Troubleshooting Lost Images
-
Microsoft Says a File Has a Virus
-
-
0 / 3
Worksheets
-
0 / 6
Scheduling Links (Beta)
-
0 / 35
Account Settings
-
How the Trial Works
-
How to See Your Account Overview
-
Changing Your Time Zone
-
Default Account Currency
-
Default Account Email Contact Information
-
Account Location and Language
-
Account Terms
-
Cookie Consent Banner
-
Using Your Custom Domain (URL) With Simplero
-
GoDaddy Domain
-
UnoEuro Domain
-
Setup a Custom Email Domain
-
Understanding DKIM and SPF
-
Preferred Sender Program
-
Add an Email Filler Copy
-
Billing at Simplero
-
How to Change Your Plan and Billing
-
Account Administrators
-
Setting Labels
-
Merging Multiple Simplero IDs
-
Password Security
-
Submitting a Feature Request
-
Submitting a Help Ticket
-
Simplero Account FAQ
-
Closing your Account
-
Your First Three Wins
-
Getting In-Person Help with Concierge
-
Global Snippets7:18
-
Running an International Business
-
Simplero Translation
-
GDPR and DPA Agreement
-
GDPR Consent
-
Right to be Forgotten
-
NPS Surveys
-
How to Get Help in Simplero
-
-
0 / 10
Marketing Settings
-
0 / 18
Sales Settings
-
Payment Processor Setup
-
How to Configure PayPal Payment Processor3:15
-
How to set up PayPal Payouts
-
How to setup MobilePay
-
Authorize.net
-
Understanding the Manual Payment Processor
-
Switching Payment Processor Mid-Stream
-
Credits (soon to be known as Points)
-
Global Coupons
-
Collecting Tax
-
EU Vat
-
Taxes on Multiple Currency Products
-
Collecting an Outstanding Balance
-
Troubleshooting Payment Processor Issues
-
Default Opt-in Box on Order Forms
-
Renewal Notifications
-
Receipt Settings
-
Retrying Failed Charges
-
-
0 / 2
Contacts Settings
-
0 / 21
Integrations
-
Using Simplero With Your Existing Website
-
API Keys
-
Leadpages
-
WebinarJam
-
EverWebinar
-
How to Integrate Simplero with Mailchimp
-
How to Integrate WiserNotify With Simplero
-
How to Integrate Group Collector With Simplero
-
How to Integrate Interact Quizzes With Simplero
-
Zapier
-
Pipedream
-
How To Use the Zoom Integration
-
Acuity Scheduling for Bookings
-
Twitter
-
TikTok Pixel
-
Embed a Facebook Page Widget
-
Debug a Facebook or LinkedIN share
-
Facebook Pixel and Verifying Domains2:12
-
Facebook Messenger Chat
-
Embed Your Google Docs, Sheets, and Slides into Simplero
-
Use Merge Fields to Register a Subscriber for a Webinar
-
-
0 / 17
Deprecated Features
-
Spaces (deprecated)
-
Troubleshooting Space Access (A deprecated feature)
-
Space FAQ (deprecated)
-
Space and Space Page Access (deprecated)
-
Page Types (deprecated)
-
One Space Multiple Products/Classes (deprecated)
-
Free Spaces and Spaces with both Free and Paid content (deprecated)
-
Multi-Language Spaces (deprecated)
-
Postponing Access to a Space Until Later (deprecated)
-
Rearranging the Tabs/Pages/Subpages Within a Space (deprecated)
-
Embedding Videos in Your Spaces (deprecated)
-
Resurrect a Deleted Space (deprecated)
-
Podcast Feature in Spaces (deprecated)
-
FAQ Page in Your Space (Deprecated)
-
Adding a Home Link to the Navigation Menu in Spaces (Deprecated)
-
Deactivating Landing Pages (deprecated )
-
How to Embed a PDF into a Course
-
List Confirmation
A double opt-in is anytime an email is sent to a customer to confirm their desire to subscribe to a list.
Why We Do Double Opt-In
The problem that double opt-in is designed to solve is that we have no way of knowing whether the email address they entered in the signup form actually belongs to the person who entered it. Anyone who knows your email address could put that into any signup form out there. That sucks.
So without double opt-in, we have no certainty that it was actually that person who wanted to get emails, and that can be a problem if that person decides to go after you for spamming. Having the electronic paper trail of a double opt-in keeps you safe.
It's true that some people are not going to confirm. They forget. They change their minds. They get busy. The email doesn't reach them. Whatever the situation, you will lose a small percentage of subscribers.
Why Double Opt-in Gets You More Sales
It is also true that the subscribers you do get will be more committed. They've actively confirmed, which means you know everyone on there really does want your emails. That's a good feeling to have.
There's also a psychological trigger known as Commitment and Consistency that'll start playing in your favor. What it says is basically that we have a tendency to stay congruent with our earlier choices, no matter how small. So the simple act of confirming their wish to receive your emails is going to make them more likely to want to continue to receive and read your emails, and possibly even buy from you later.
In short, it's always a good idea to require double opt-in.
Also know that if the person has already confirmed their subscription for one list, we don't require them to confirm again when subscribing to another list. Once per business should be enough.
The only times I wouldn't do a double-opt-in is if I'm making a quick throw-away list for, like a party invitation or something, where it's really no big deal.
Writing a Compelling Confirmation Email
The next piece is to make sure you write a compelling confirmation email.
In the email, remind them why they signed up. Remind them of the benefit to them: The free gift they receive, or the awesome insider tips, or whatever it is.
You really need to make sure that you seal the deal in that email.
Use the text on the button wisely. Maybe they want to click that button.
That's it! You're in the clear, legally. People get their stuff and they're going to love you more and buy more from you.
What's not to like about that?
How it works
Someone requests to be added to your email list.
Simplero sends them an email asking them to confirm. They need to click a special link in this email in order to be put on the list.
Once they've clicked the link, their subscription is active, and they will receive auto-responses, have access to freebie content, and anything else that comes with being a subscriber on the list.
Unconfirmed list subscribers
When you're using double opt-in ("requires confirmation") on your list, it will mean that some of the people who subscribe may not confirm their subscription.
A typical unconfirmed rate is between 5% and 20% of signups.
There are many possible explanations for why people don't confirm their subscriptions:
They change their minds
They get worried about spam and whether they can easily opt-out again
They realize they're already subscribed with another email address
They get busy with other stuff and forget
They forget why they signed up
They can't figure out how to click the link (if they can't click the link, chances are they won't be buying from you anyway)
Their mail client makes it difficult to click the link
Someone else signed them up by entering their email address in the form
They mistyped their email
They deliberately wrote a bogus email in the field
It's some kind of bot that for God knows what reason, enters bogus email addresses into your form
The confirmation request email gets mis-filed in their junk folder
The confirmation request email gets deleted by their email provider because they think it's a spam
One thing you can do is be very explicit about:
The fact that they will need to confirm their subscription
Why they need to go through that cumbersome step (prevents spam)
What benefits confirming will bestow upon them
The benefits should be iterated both on the web page that says "you need to click the link to confirm your subscription", as well as in the email requesting confirmation.
If you want to research this for your own list, write a random sample of the unconfirmed people and ask them if they've gotten the confirmation request email, and why they haven't clicked the link to confirm. That should give you a good indication of where the problem may lie in your case.
There's usually no silver bullet, but the more "holes" you close, the better confirmation rates you'll get.
Resend email asking for confirmation
If your subscribers dit not confirm the subscritions to your list, you can remind them to do so.
Select the tab Unconfirmed
Add a checkmark to the contact(s)
Click select action and select Resend email asking for confirmation or just select the Resend Icon