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Insert Option for Broadcasts

Interpolation keys make it easy to auto-populate information into an email that is unique to the reader. An example of a common interpolation key is Name. Anyone who has ever sent an email broadcast has probably used the word name somewhere in the body and expected to fill in with the contacts name. That is called an interpolation key. 

Simplero offers you a few simple ways for auto-populating different information into the email 

  1. The insert drop down in the body editing menu
  2. Creating your own

Below you will find instructions on how to use Insert options. 

Insert drop down

  1. Select Marketing from your Simplero Dashboard
  2. Select Email Broadcasts from the dropdown menu
  3. Locate and click on the Broadcast name to edit the email body
  4. On the Broadcast editor page, click the Content tab on the header.
  5. In the menu for editing the body of a broadcast, email library email, or autoresponder, you will see the option to "Insert". When selected you will find a drop-down of preset commonly used interpolation keys. 


Once you select an option from the drop-down list you will see code placed into the email. For example, in the image below the First Name was selected and you can see in the email where their name will be placed as it says

insert-option-large.jpg

 

 

 

A few things to note when using this feature...

  1. If you select the first name and they have not registered with their name it will say reader by default unless you have changed that in your account settings
  2. If you have not issued the user a Simplero ID and password, using those options will not work either. This would happen in the case that you connected a site to a list or product after they had already registered in which case in the content screen you will see a big orange button that says issue Simplero IDs you will need to select that first. 
  3. The password will come through blank if they have changed it. 

When a new Simplero ID is automatically created for a user, we also auto-generate the password. That password can be emailed to the customer, as that's the only way they will know their password.

However, after that first auto-generated password, if they change it, it will then be stored in our database using a one-way encryption scheme called bcrypt. This is good security practice and is done to ensure that even if our database was to be compromised and some hacker get access to it (knock on wood), they wouldn't be able to read the passwords. They're stored this way so they're very hard to unencrypt. When you log in, we encrypt what you type using the same scheme, and test if the encrypted versions match.

Long story short: We simply don't know what someone's password is after they've changed it, so we can't include it in the emails.

Last updated 7 Jul 2021.
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