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Magic Content URL

Understanding the Magic Content URL in Your Emails

  • When you write an email, you can add a link.
  • You can link to web addresses, such as http://simplero.com, or to one of your site.
  • You can link to an email address, such as hello@simplero.com.
  • Or you can link the "magic" content URL.

What is the magic content URL?

To answer that, you need to understand how Simplero works "under the hood".

We have several objects in Simplero. One of the central objects, of course, is the Contact object. A contact has name and email, plus whatever custom contact fields you've added.

Though, when you're sending a Broadcast to a List, we're not just sending that broadcast to the Contact subscribed to that list. We send it to the Subscription on the List. The Subscription, in turn, is a "wrapper" around the Contact, with extra information.

When you send to a Product, we don't send it to the Contact, we send it to the Participant or the Purchase. The Purchase or Participant will be a "wrapper" around the Contact, which will have extra information.

Here's the breakdown:

  • Lists have Subscriptions
  • Products have Purchases and Participants
  • Membership Site have Members
  • Affiliate Programs have Affiliates
  • Segment have Segment Members
  • Tags have Taggings

Each of these can have their own magic Content URL.

  • Subscription, the Content URL will be a link to the page that confirms their subscription, which will also be where they can download any content for the list
  • Purchase, the Content URL will link to the page where they can manage the billing and see the invoices for this purchase
  • Participant, the Content URL will be where they can get the content for the product.

If Purchase contact and Participant content are the same, the Content URL for both will be the same and include both billing stuff and content. Otherwise, they'll be separate.

  • Affiliate,  the Content URL will be their affiliate center where they can get affiliate links and see their earnings
  • Site Member, it'll be a link to Membership Site
  • Contact, it'll be a link to the page where they can manage their subscriptions and change the email address. This is the same link you'll get to by clicking the unsubscribe/manage subscription link at the bottom of emails
  • Tagging, it'll be the same as for the Contact.

Segments and Automations Are Special

Segments are tricky because each member of a segment is actually the wrapper object. So if you create a segment consisting of all the purchasers who completed a purchase of a product, each Segment Member is actually going to be a Purchase object.

So for a Segment Member, the Content URL will be the same as for the wrapper type that is the Segment Member. I hope that makes sense. This stuff gets complicated fast.

Automations as well are not populated by just contacts. They're populated by their wrapper objects such as a Purchase or Participant or Subscription, etc.

So What If I Just Want to Link to a Page in a Membership Site?

Easy. Just go to the page in the Membership, copy the URL from your browser's address bar, and insert it into the email as the same way you would a link to a story on Buzzfeed. No magic required. 

I hope this helps clarify things.

Last updated 24 May 2021.
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