Heads up! We just made some big improvements to Simplero, and a lot of the videos and screenshots here aren't updated yet.
How To Guides
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Course Content
Course Content
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Your Account
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How the Trial Works
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How to Change Your Plan and Billing
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How to See Your Account Overview
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Account Administrators
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Changing Your Time Zone
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Merging Multiple Simplero IDs
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Password Security
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Submitting a Feature Request
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Submitting a Help Ticket
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Simplero Account FAQ
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Closing your Account
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Simplero Search and Filter Option
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Setting Brand Colors
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Places to Change Colors and Graphics
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Setting Labels
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The Notice Box
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Default Account Currency
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Default Account Email Contact Information
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Account Location and Language
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Account Terms
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Flex Plans
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Billing at Simplero
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Your First Three Wins
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Getting In-Person Help with Concierge
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Cookie Consent Banner
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Domains and URLs
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Website
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Website Overview
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Website Settings
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Website Pages
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Website Blog
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Website Navigation
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Understanding SEO
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How to Customize Your Website Theme
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Save As Template Feature
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Product Catalog
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Editing your Theme Code
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Save Website to Phone Home Screen
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Create Your Own 404 Page
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Social Sharing
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Social Sharing Image
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How to Create Anchor Links
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How to Add a Custom Font to Your Simplero Website or Membership Site7:14
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How Can You Add the Pinterest Save Button to Your Website Images?2:21
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Your Media Files
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Landing Pages
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Forms
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Form Fields
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Creating Opt-In Form
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How to Setup List opt-in Forms8:53
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Embedded Opt-In Forms
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Utilizing More Than One Opt-in Form
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Sign-up Forms on Your Simplero Sites
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Viewing Custom Questions On Order Forms
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Default Opt-in Box on Order Forms
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Use Merge Fields to Register a Subscriber for a Webinar
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How to Install Google Analytics Tracking Code3:13
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Lists & Contacts
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How to Manage Your Lists and Contacts
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Creating a List
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List Confirmation
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Subscription: Auto-subscribe, Unsubscribe, Suspend, Resume
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Unengaged Subscribers and Contact Cleanup2:29
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Exporting Contacts from my List
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Merging Duplicate Contacts
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Changing a Participants Email Address
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Seeing What Your Customers Sees
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Tags
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Segments
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Do Not Contact and Bounced Emails
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Preventing SPAM Contacts
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5 Kick @$$ Strategies to Build your List
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Preferred Sender Program
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Cold Contacts Tracking
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Broadcasts
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Broadcast Overview
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Email Template Design
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Email Font Size
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Creating a Broadcast
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Send an Email to an Individual or Single Contact
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Resend a Broadcast
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Handle Replies to Mass Emails with Ease
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Expiring Links
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Insert Option for Broadcasts
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Magic Content URL
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Interpolation Keys
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Editing an Incorrect Link in a Broadcast
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Auto-publishing a Page in a Broadcast
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Using Emojis
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Subject Lines and Preheaders
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Newsletter Scheduler
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Email Deliveries
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About Open Rates for Broadcasts and Auto-Responses
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How the Sending Limit Works
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What Do the Secretive Options Mean
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Why Simplero Doesn't Do Fancy Graphic Emails
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Delaying Normal Broadcasts During an Email Funnel
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What Is the Spam Check on Emails?
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Editing the email footer
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Creating a Button in a Broadcast
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Delivery vs. Deliverability
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Other Customer Communications
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Membership Sites
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Creating a Membership Site
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Membership Site Blog
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Membership Site Forum
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Membership Site Pages
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One Membership Site with Multiple Products/Classes
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Page Access
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How to Use Auto-Publishing Pages (AKA Dripping Content)
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Courses5:12
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Quizzes
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Course Preview
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Membership Site Footer Navigation
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Membership Site Redirects
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Membership Site Theme
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Podcast Feature in Membership Sites (RSS)
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Embedding Videos on Your Site
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Free and Paid Access to a Single Membership Site
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Auto-publishing: A Visual Representation
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Membership Groups
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Products
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Creating a Product
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Closing a Product
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Deleting a Product
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Creating Multi-Level Access Products
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Membership Levels
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Combining a Tangible Product With Your Online Product
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Tiered Pricing in a Single Product
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Evergreen Course
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Student Paced Course
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Connecting Content to a Product
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Selling a Downloadable Product
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Purchase Confirmation Thank You Page
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Product Pricing
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Payment Processor Setup
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Understanding the Manual Payment Processor
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Switching Payment Processor Mid-Stream
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How to Create Product Prices in Simplero
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A Warning about Editing an Active Price
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Campaign and Discount Pricing
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Credits
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Multiple Seat/User Pricing
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Secret Prices and Coupon Codes
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Global Coupons
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Subscription Prices
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Gift Pricing
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Pay-What-You-Can
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Price Restrictions
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Quoting Prices in Multiple Currencies
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Collecting Tax
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EU Vat
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Taxes on Multiple Currency Products
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Date Specific Installments
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Milestone Installments
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Trial Period (Free or Discounted)
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Giving a Paid Customer a Free Month
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Free Products
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Participant Limit
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Collecting an Outstanding Balance
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Upsells
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Downsales
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Order Bumps
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Order Forms
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Order Form vs Freebie Link
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Authorize-Only Pricing
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Why do my customers have to manually go in and pay the next installment/renewal of their subscription?
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Troubleshooting Payments and Refunds
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Troubleshooting Payment Processor Issues
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Understanding Your Change in Monthly Recurring Revenue Graph
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Purchases and Participants
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Participants 101 and Simplero IDs
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Purchases 101
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Editing a Purchase
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Charges & Payments Box in the Purchase
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Purchase Summary
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Moving a Purchase to Another Product
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Adding a Charge to an Existing Purchase
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Editing a Charge Amount
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Manual Product Purchase
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Manual Credit Card Charge
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Manual Payment or Partial Payment Collection
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Refund Period
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Full and Partial Refunds
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Credit to Transactions
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Collecting Money Outside Simplero
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Stop Customers Subscription Payments and Keep their Access Open
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Migrating a Customer's Purchases from Another System
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How to Test the Purchase Process and Send Login Credentials
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Renewal Notifications
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Invoice Settings
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Invoices and Expenses1:31
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Retrying Failed Charges
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Automation
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All the Ways You Can Automate Things in Simplero
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Automations: Creating and Managing
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Starting an Automation
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Stopping, Pausing, Resuming an Automation
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Reentering or Starting Mid Automation
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Time Zone Specific Automations
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Flows
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Advancing a Flow in an Automation
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Using Automations for Sales Funnels
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Duplicate Automations in Different Languages
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Email Library
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Triggers Overview
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Adding a New Trigger to an Existing List or Product
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Triggers on Link Clicks
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Triggers on Prices
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Abandoned Cart Trigger
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Global Triggers - Targeting and Re-Targeting Leads
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Working with Webhook Triggers
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Bulk Actions
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Global Snippets
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What is the Difference Between Automations and Auto-Responses?
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Marketing & Affiliates
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Integrations
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Integrating Simplero With Your Website
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API Keys
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Zapier
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Acuity Scheduling for Bookings
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Leadpages
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WebinarJam
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EverWebinar
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How to Integrate Simplero with Mailchimp
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Twitter
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How to Configure PayPal Payment Processor3:15
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Authorize.net
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How to setup MobilePay
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Embed Your Google Docs, Sheets, and Slides into Simplero
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Install Google Tag Manager on Simplero
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Facebook Messenger Chat
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Embed a Facebook Page Widget
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Facebook Pixel and Verifying Domains2:12
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How To Use the New Zoom Integration
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Trouble Shooting
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Can't access the content they purchased?
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Email Shows "Read" But not "Delivered"
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Troubleshooting Stripe payment issues
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Troubleshooting Email Addresses
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Troubleshooting Opt-in Form Issues
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Why is my E-mail not being delivered?
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Troubleshooting Forum Notifications
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Troubleshoot Price Issues
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Debug a Facebook Share / LinkedIN share
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When a PayPal Payment Doesn't Show in Simplero
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QuickPay Payment Doesn't Show in Simplero
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Troubleshooting Space Access (A deprecated feature)
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Troubleshooting Videos Not Playing
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Troubleshooting Upload issues
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Microsoft Says a File Has a Virus
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Deprecated Features
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Spaces (deprecated)
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Space FAQ (deprecated)
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Space and Space Page Access (deprecated)
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Page Types (deprecated)
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One Space Multiple Products/Classes (deprecated)
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Free Spaces and Spaces with both Free and Paid content (deprecated)
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Multi-Language Spaces (deprecated)
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Postponing Access to a Space Until Later (deprecated)
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Rearranging the Tabs/Pages/Subpages Within a Space (deprecated)
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Embedding Videos in Your Spaces (deprecated)
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Resurrect a Deleted Space (deprecated)
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Podcast Feature in Spaces (deprecated)
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FAQ Page in Your Space (Deprecated)
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Adding a Home Link to the Navigation Menu in Spaces (Deprecated)
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Deactivating Landing Pages (deprecated )
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How to Embed a PDF into a Course
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Nerdy stuff
5 Kick @$$ Strategies to Build your List
It can feel daunting. You've got a great idea, and you think people will be interested - maybe you even have a handful or two of interested people already. But you want more handfuls of people. ALL THE HANDFULS. 🤩
How do you find the perfect people who want what you have to offer?
How do you find the perfect people who want what you have to offer?
There are five basic, time-tested strategies to do this.
So buckle up! Here we go. 🚎 Next stop = Subscribers. 🚎
Strategy 1: Offer them something
AKA: freebie, free offer, opt in offer, lead magnet, downloadable...
This is the easiest, and the oldest strategy we'll list here. Many many many people are happy to give you their email address and permission to contact them again in exchange for your offer.
Your lead magnet doesn't have to be complicated. It can be:
This is the easiest, and the oldest strategy we'll list here. Many many many people are happy to give you their email address and permission to contact them again in exchange for your offer.
Your lead magnet doesn't have to be complicated. It can be:
- a PDF
- a ebook
- a short course
- a video or videos
- access to existing membership or course for a limited period of time
- a short consultation with you to address a specific problem
Don't overthink it and don't undersell the value you can offer with these types of offers.
If you know your audience and you speak to their hearts with the offer, then they will opt in.
Simplero resource: Set up your Freebie Giveaway
External resource: Content Marketing - Ebooks
External resource: The secret to finding your first 1,000 subscribers
External resource: How GDPR affects online businesses
If you know your audience and you speak to their hearts with the offer, then they will opt in.
Simplero resource: Set up your Freebie Giveaway
External resource: Content Marketing - Ebooks
External resource: The secret to finding your first 1,000 subscribers
External resource: How GDPR affects online businesses
Strategy 2: Engage with them as an expert
AKA: run a free Facebook group, publish content to Linked In, etc
I, personally, love this one. It's accessible, doesn't cost anything, and creates multiple pay-offs for your business. You never know who you might meet and what that might result in.
Before you run your own free Facebook group or start publishing content to LinkedIn (or whatever platform you love) - it's a good idea to spend some time in OTHER people's groups / pages.
Position yourself as an expert by answering questions, offering advice and dropping links to things you've found helpful. Build up a reputation.
Then go out and do the same in your own group.
This one often feeds into Strategy 1. You can leverage this group into list subscribers by offering your lead magnet. Voila! More people to send your great content to and to offer to sell your courses, membership sites or whatever.
Simplero resource: Post your sign up form to Facebook
Simplero resource: How to turn free group members into paying customers
External resource: How to leverage Facebook groups for building an email list
I, personally, love this one. It's accessible, doesn't cost anything, and creates multiple pay-offs for your business. You never know who you might meet and what that might result in.
Before you run your own free Facebook group or start publishing content to LinkedIn (or whatever platform you love) - it's a good idea to spend some time in OTHER people's groups / pages.
Position yourself as an expert by answering questions, offering advice and dropping links to things you've found helpful. Build up a reputation.
Then go out and do the same in your own group.
This one often feeds into Strategy 1. You can leverage this group into list subscribers by offering your lead magnet. Voila! More people to send your great content to and to offer to sell your courses, membership sites or whatever.
Simplero resource: Post your sign up form to Facebook
Simplero resource: How to turn free group members into paying customers
External resource: How to leverage Facebook groups for building an email list
Strategy 3: Form partnerships
Chances are good that your perfect audience and someone else's perfect audience are the same, or very very similar.
So figure out who else in your niche already has the audience that would ALSO love your content and offers. Reach out to them with an offer for something that their audience would truly benefit from.
This can't be about serving yourself. It has to be about serving your audience. Providing your audience (which is also their audience) with something meaningful. Something that doesn't compete with the offerings of the person you are reaching out to!
This takes some thought. And it's scary to put yourself out there. But it's a great way to reach the people who need what you have.
Simplero resource: How to execute a partnership
External resource: Use Guest Emailing to get promoted to another's list
So figure out who else in your niche already has the audience that would ALSO love your content and offers. Reach out to them with an offer for something that their audience would truly benefit from.
This can't be about serving yourself. It has to be about serving your audience. Providing your audience (which is also their audience) with something meaningful. Something that doesn't compete with the offerings of the person you are reaching out to!
This takes some thought. And it's scary to put yourself out there. But it's a great way to reach the people who need what you have.
Simplero resource: How to execute a partnership
External resource: Use Guest Emailing to get promoted to another's list
Strategy 4: Run a webinar (but call it a free training)
People are happy to sign up for your email list in exchange for some specialized knowledge, and, if it's a live training, the chance to ask you questions.
This doesn't have to be complicated technically. You can
This doesn't have to be complicated technically. You can
- build a great landing page for it in Simplero
- use that to sign people up for a list in Simplero and send them reminder emails
- use Zoom or something similar to offer the training
- download the video recording of the session
- email the replay to everyone who signed up
💥 BOOM 💥
The content for this training can be the 'next level' version of whatever you are using for a lead magnet. Or it could be something entirely different that your audience also needs.
If you're not sure what to teach on - ask your 20 most engaged current subscribers! What would they most love to learn about. Make them feel special when you ask...
Simplero resource: Using Webinars to Grow Your List
External resource: What is a webinar, and why do one
The content for this training can be the 'next level' version of whatever you are using for a lead magnet. Or it could be something entirely different that your audience also needs.
If you're not sure what to teach on - ask your 20 most engaged current subscribers! What would they most love to learn about. Make them feel special when you ask...
Simplero resource: Using Webinars to Grow Your List
External resource: What is a webinar, and why do one
Strategy 5: Develop a quiz
This one is more complicated. It's a lot of work to do it well - but it's also delivers big time.
People love to learn about themselves. Quizzes satisfy that universal desire for self discovery. We're drawn to them like magnets. We can't help ourselves.
But for this to work, you have to really know your audience deeply. What are their fears, their hopes, their secret desires? What do their shadow sides look like?
Maybe that sounds dramatic, but you want to get inside their heads and hearts so that your quiz will be meaningful to them.
People love to learn about themselves. Quizzes satisfy that universal desire for self discovery. We're drawn to them like magnets. We can't help ourselves.
But for this to work, you have to really know your audience deeply. What are their fears, their hopes, their secret desires? What do their shadow sides look like?
Maybe that sounds dramatic, but you want to get inside their heads and hearts so that your quiz will be meaningful to them.
Simplero resource: Grow your list with quizzes
External resource: How to make a quiz (three types of lead quizzes and how to use each)
External resource: How to make a quiz (three types of lead quizzes and how to use each)
External resource: Try Interact (which integrates with Simplero)
Are you enjoying those Simplero Show & Telling trainings I linked to above?
There are more here.
Are you enjoying those Simplero Show & Telling trainings I linked to above?
There are more here.
Last updated 22 Apr 2020.