Expiring Links

As a business owner you probably already know that one of the biggest ways to strum up sales is to create a sense of urgency. Creating a sense of urgency gets customers excited to buy right then, it makes them feel like if they don't have it now they will lose out entirely. And who wants to miss out on something good?

In Simplero broadcasts you can create a sense of urgency in two ways:

1. Countdown timers
2. Expiring links

Countdown Timers are a built-in interpolation key that can be quickly inserted within Simplero Broadcasts. These allow your customers to clearly see how much time they have left before they are left out of the fun. 

Of course, then the question comes what happens after the time is up?

That super special sale might be over but your customers still have the link in their email, so what are you as the business owner to do? You wouldn't want to take down the sales page you would lose those potential customers. So instead we suggest you expire the link and create a redirect! 

This way your leads and customers can still click the link but instead of being taken to the super special sale they missed out, they will go somewhere new and special for those who missed it. 

In the video and instructions below, you will find instructions on how to expire a link within an email broadcast and add in a new link of where to redirect them to so that you don't lose those valuable customers.  

Expiring a link within your broadcast

1. Select Communication from your Simplero Dashboard
2. Select the Broadcasts tab 
3. Locate and click on the Broadcast name that contains the link(s) you want to expire
4. Note: You must have some kind of link(s) in the Body of your broadcast email in order for the Links box to show
   
   
5. Scroll down to the Links box and click the Pencil icon next to the link to edit
6. In the Edit link screen, scroll down to the Expiration section 
   
   
7. In the Expire link this long after email is sent area, enter the number you want to expire and click the drop-down arrow to select if you want expiration in days, hours, minutes, etc.
8. Paste or enter the destination link you want your customer to be redirected after the link has expired (optional)
9. Click the blue Save changes button

Important: If they click on the link before the expiration and save it in some way, they won't have access to the URL if they access it after the expiration period. They will not get an invalid link, instead, they will be redirected to the other destination link you've entered after the expiration.

Note: These steps can also be used if a link in your broadcast is broken or incorrect in some way. Simply edit the link in the email body of your Broadcast. 

1. Select Communication from your Simplero Dashboard
2. Select the Broadcasts tab 
3. Locate and click on the Broadcast name that contains the link(s) you want to expire
4. In the Broadcast information page, click the Edit hyperlink in the Body section
   
   
5. In the Edit screen, enter or paste the new URL in the email body and click the blue Next> button when done.