Create a sense of urgency... Countdowns and Expiring links
As a business owner you probably already know that one of the biggest ways to strum up sales is to create a sense of urgency. Creating a sense of urgency gets customers excited to buy right then, it makes them feel like if they don't have it now they will lose out entirely. And who wants to miss out on something good?
In Simplero broadcasts you can create a sense of urgency in two ways:
Countdown Timers are a built-in interpolation key that can be quickly inserted within Simplero Broadcasts. These allow your customers to clearly see how much time they have left before they are left out of the fun.
Of course, then the question comes what happens after the time is up?
That super special sale might be over but your customers still have the link in their email, so what are you as the business owner to do? You wouldn't want to take down the sales page you would lose those potential customers. So instead we suggest you expire the link and create a redirect!
This way your leads and customers can still click the link but instead of being taken to the super special sale they missed out, they will go somewhere new and special for those who missed it.
In the video and instructions below, you will find instructions on how to expire a link within an email broadcast and add in a new link of where to redirect them to so that you don't lose those valuable customers.
Important: If they click on the link before the expiration and save it in some way, they won't have access to the URL if they access it after the expiration period. They will not get an invalid link, instead, they will be redirected to the other destination link you've entered after the expiration.
Note: These steps can also be used if a link in your broadcast is broken or incorrect in some way. Simply edit the link in the email body of your Broadcast.