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Abandoned Cart Trigger

No one wants to deal with the let down of a customer who starts a checkout process but doesn’t make the purchase. Luckily, often those customers just need a little nudge in the right direction. An automated abandoned cart trigger is the perfect nudge, and at Simplero, we’ve got you covered. 

With an abandoned cart trigger, when a customer doesn’t complete their checkout, you can easily follow-up with them, which means better conversion rates, and more. 

Abandoned cart triggers also allow you to learn about why your customers aren’t completing purchases, and they can help you better direct customers to the right product. So with one simple solution, you can enhance customer relationships and customer experience. Plus, because abandoned cart triggers are automated, you get these benefits without spending more time or energy. 

Ready for more completed orders?

Here are the steps to setup an abandoned cart trigger - 

1. Sales >> Products - select the product you want to add the trigger to. 

2. Click Content tab and "add trigger" button

3. Use the "Purchase: Abandoned for 30+ minutes" for when this happens - 

Now when a purchase is abandoned for >30 minutes this trigger will fire. In this example they would be put into an automation called "Abandoned Cart Automation" where we could add an email sequence enticing them to complete their purchase. 

Sounding too good to be true? There is one small drawback, but we’re working on it. 

Because of GDPR and other privacy laws, in Simplero, this automated trigger will only fire if a customer has tried to pay and failed. But we’ve already got enhancements in the works, like an optional two-step checkout process that allows purchases to be considered as “in progress” after contact info is submitted. That means this trigger will be even more useful soon. 

But don’t wait until then, set up your abandoned cart trigger today, and get ready for more sales and happier customers!

Last updated 14 Mar 2021.