Auto-Responders

When someone joins your list you are probably want to go to nurture that relationship so that they will eventually become a product buying, money paying customer. Am I right?

We offer two ways of doing this, Autoresponders and Automations

Autoresponders are simple emails that are sent based on a specific number of days after someone joins a list. 

Automations give you a bit more flexibility, being able to schedule those emails based on a specific date, number of weeks or months for example. 

If using an autoresponder you can link it with triggers, or release pages via the standard auto-publish. When using an automation you can do these same steps however, they would be separate action steps in your automation. 

Not sure which one is the best fit for you check out this guide.

Auto-Responders

Auto-responses are available for lists and products.

You'll normally always have at least one auto-response, which is sent out immediately after the person subscribes or purchases.

This is the "thank you" email, congratulating people, telling them they're awesome for signing up. You always want that. (And making it a little fun and more personal helps.)

In addition to that, though, you can add as many additional auto-responses as you'd like, emails that are spaced out over time as you determine it - 1 day later, 2 days later, 7 days later, … anything you want.

This is a nice way to give people encouragement along the way, to drip-deliver content that they need time to consume, and to stretch the engagement over a longer period of time, thus increasing the impact. I'm using the auto-responder feature of Simplero for this very email.

In an auto-response you can link to media files, link to pages within spaces, or just deliver content within the email itself.

Creating an Auto-Responder

  1. Select Lists & Contacts from your Simplero Dashboard
  2. In the Lists tab, select the list you want to create an auto-response
  3. Select the Auto-Responses tab
  4. Click the blue + Add auto-response button

    autoresponder 1.png
  5. Enter the Subject and When to send your auto-response and click the Add auto-response button

    Complete_auto-response_field
  6. Complete your auto-response information

    Auto-response_information_fields
    • Subject - What customers see
    • Internal Subject - What admin screen calls the email (only you can see)
    • Email body - Type the email you want for this auto-responseComplete your auto-response information
    • Triggers: This section is not required for an autoresponder but it does allow you to have the system perform an automated action when an autoresponder is sent. See our guide on triggers for more information about how they work. 
    • Click the blue Save changes button
  7. Then when you are ready to make your auto-response active, click the little grey button that says Draft and it will change to Activate

    atuoresponder 3.png

Should you need to re-order your auto-responses you can simply change the number of days that it will go out or you can click, grab the whole auto-response by the dots next to the subject line and drag and drop it where you want. 

Re-order_auto_response

What happens when you change auto-responses while people are already on the list?

Auto-responses are sent out to people who are supposed to receive them on any given day.

What that means is, if someone signed up exactly 7 days ago, and you add an auto-response that will go out 7 days after signup, they'll get that now.

If you add one that goes out 8 days after signup, they'll get it tomorrow.

If you add one that goes out 6 days after signup, they'll have missed it.

For the recipients that have missed an auto-response in this way, you can go view the auto-response in your admin interface and see how many people missed it, ie. they've been subscribed longer than when they should've received this, but they still haven't.

Next to that number is a button that will send that auto-response to those recipients right now.

Creating an Automation

We have a series of guides all focused on automations here.

Automations are used to build out sales funnel, drip content for the Evergreen program, or even simply send out a series of emails like autoresponders. There are times when it is better to use an automation instead of autoresponders.

One case is if you want to exclude people from getting the autoresponders. For example, if your list's autoresponders purpose is to get people from your list to a specific product(s) and you want to exclude the people who have purchased that product then you would want to use an automation so that as people purchase that product you can stop the series of emails. 

A second example would be if you want multiple sublists in your account to receive the set of autoresponders, then you may want to consider just creating them into an automation and setting each list with a trigger to start that automation. 

Converting an Existing Autoresponder Series to an Automation

We know that many of you have your autoresponders currently set up for your products and lists and the thought of copying them all over to automation sounds time-consuming. Don't worry it's not and will be well worth the time to have all the flexibility automations provides. Here's how to do it. 

  1. Select Lists & Contacts or Products from your Simplero Dashboard
  2. In the Lists or Products tab, select the list or product you want to convert to automation
  3. Select the Auto-Responses tab
  4. Click the Convert to automation... button located in the upper right-hand corner and click OK to confirm that you really want to convert to automation

    Convert_to_automation_button
    Confirm_convert_to_auto
  5. Viola! You will now be redirected to an automation screen and can now work your automation magic to the series

You can now also direct other lists to this same automation, so if your autoresponders are the same in several places, simply go to those other lists/products, shut off the autoresponders and add 2 triggers to start and stop this automation upon subscribing and unsubscribing. 

But what happens to your list/product?
Everything is done for you....
  1. The autoresponders you just converted have now been turned off.
  2. The start and stop triggers to control people being in the automation based on their subscribing and unsubscribing have automatically been created for you.
  3. All the emails are now in your email library with the same internal name as they had as an autoresponder so that you can use them again and again in other automations or as broadcasts. 

There really is nothing for you to do unless you want to go back and rename the emails in your email library something different maybe to remind you where they came from if they are list or program specific.