Occasionally, you may notice that an email appears as read in Simplero, but the customer claims they never received it. This can be confusing, but there are a couple of common reasons why this happens:
Some customers have virus or spam-checking software installed that automatically scans incoming emails before they’re delivered to their inbox.
This scan can trigger the email as “opened”, even though the customer hasn’t actually seen it.
Services like Unroll.me collect emails and group them into a single digest.
These emails are stored and filtered rather than being delivered directly to the inbox.
As a result, the email may be marked as read, but the customer never interacts with it directly.
You can review a customer’s email history by going to their Contact Page and scrolling down to these two sections:
Emails Sent: Displays a full list of all emails that have been sent to that contact.
Activities: Shows detailed activity such as:
When the email was sent
If and when it was opened
Whether any links were clicked