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Sending a Text Message

Via a Trigger

Text messages can be sent to your customers via a trigger on product, listautomation, or segment.

Add a Trigger for text message on a Product or a List

  1. Select Product or Contacts from your Simplero Dashboard
  2. From the Products tab or Lists tab, locate and click on the product or list you want to perform the trigger
  3. Select the Content tab
  4. Scroll down to the Triggers section and click the white +Add trigger button

  5. The Add new trigger screen will open. Complete the fields:
    • Select what you want to happen
    • In the Do this field select 'Text message to a customer' option
    • Type your message in the Message to send field
    • Click the Save changes button and you are set


Via Automation

  1. Select Marketing from your Simplero Dashboard
  2. Select Automations from the dropdown menu
  3. Click the Create new automation button in the upper right corner

  4. Name your Automation and click the OK button

  5. Click the blue + Add a step button for your automation

  6. Select Action for the step
  7. In Do this section, click the drop-down arrow and select the Text message to customer option
  8. Type your text message
  9. Click the Save changes button

Via a Product or a List

  1. Select Product or Contacts from your Simplero Dashboard
  2. From the Products tab or Lists tab, locate and click on the product or list you want to perform the trigger
  3. Select the Participants tab (for Products) or Subscribers (from Lists)
  4. In the Participants/Subscribers screen, check the box next to the participant's name you want to perform the trigger
  5. Click on the Select action... drop-down menu and select Text message to customer... option

  6. The Text message screen will open.
  7. Type your text message and click the Text message to customer button

  8. And you're good to go.

Via a Segment

Step 1: Create a new List

Step 3: Create a Segment

  1. Select Contacts from your Simplero Dashboard
  2. Select Segments from the dropdown menu
  3. Click the blue + Create a segment button located in the upper right corner

  4. In the Include section, choose where you are collecting these contacts from (e.g. a list, broadcast, product, auto-response, automation, space, etc.)

  5. Click the blue Save button and this will start populating all the contacts for that segment
  6. You don't need to select anything in the filter, it will automatically choose "active subscribers".
  7. Once the list is done "calculating", click the Perform action... button

  8. Under Do this select Text message to customer, type your message and click the Go do it! button.


Due to the way text messages work, a message longer than 153 characters, or 67 characters if special characters are used, will be broken into multiple text message segments. A message of 240 characters will, therefore, be sent and billed as 2 messages if no special characters are used, or 4 messages if the message contains special characters. The way messages are broken up into individual messages depend on the country and carrier.

Billing notes

Each sent message is billed. That means if a text is broken into 3 sent messages you are billed for 3 texts.

Our plans do not include text messages. To see your current usage from your account, go to Settings > Plan and Billing.  Simplero does not stop you from sending texts. Instead, you are billed at the end of the billing cycle for the total cost. The rates can be found on the text message pricing page.

Do also note, that administrator text message notifications about new purchases (set up under Settings > Product) are not counted towards your usage of text messages.

Text message replies

Please note that our system is not set up to receive replies to text messages/ SMS  you send out. 

Last updated 3 Jun 2021.