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List & Contact Best Practices

A list is a group of contacts who have opted-in to receive emails from you, and knowing how to manage and nurture your lists is essential to running an online business. Often, a list is referred to as your newsletter, but you might also have a list for a webinar, a summit, or a specific free content download. Below are some of the best practices for lists, as well as how to manage yours.

House List

Most businesses should have one main email list that they send regular newsletters or emails to. In Simplero, this will be the list marked with a little house next to it. House_listThe house list, we call it affectionately. If you have multiple distinct audiences, you might have several main lists. 

When you send broadcasts, you want to always send them to your house list, unless it's specific to one of your sub-lists. 

Additional or Sub-Lists

Create sub-lists for events, webinars, or opt-ins.

While it's important to create sub-lists for specific events, webinars, or opt-ins, you want to add those subscribers to your main list, so they receive your regular emails and newsletters.

For campaigns, typically, it's best to wait until the campaign is over before you add subscribers to your main list.

To add subscribers to your main list:

  1. Select Contacts from your Simplero Dashboard
  2. Select Lists from the dropdown menu
  3. Select your House or Main list
  4. Select the Add subscribers tab
  5. Select the Copy from other tab

  6. Select from Lists or Products and mark the options for your Import options and Auto responses
  7. Click the blue Copy now button to save

For evergreen funnels or special offers, you can add subscribers to your main list right away. In this case, the easiest way is to set up a trigger on the sub-list that also adds subscribers to the main list. You can temporarily pause emails to that list while subscribers are in the funnel by using triggers or adding it as a step in your automation funnel. 

Check out our guide on triggers for more on setting those up. 

When you're done with a sub-list, just click the little star next to the list on the overview, and we'll hide it from then on. It's not too hard to find, but at least it won't clutter up your main list screen anymore.

Again, we want to emphasize that unless a broadcast is specific to sub-lists, it's always best to email the main house list.

If you have your sub-lists set up with a trigger to auto add everyone to the main newsletter, you won't have to worry about missing any contacts!  

Adding to Your House List From a Product

When you send newsletters and sales promos, we always encourage them to be sent to your house list, so it's a good idea to get people from your products into your main list. This can be done through a trigger in the product or by having an option on the order form allowing the customers' to choose if they want to be on that list.

When Importing a List From Another Server

When you import subscribers to a current list, you'll want to do so before turning ON Autoresponders or adding a Trigger to start an automation. This way, previous subscribers do not receive the welcome sequence a second time.

Who Counts as a Contact?

The following 5 criteria count as a contact in your Simplero account:

  1. Contacts who have made a purchase, whether it's free or paid... we need to keep these around for accounting.
  2. Contacts actively subscribed to a list
  3. Contacts currently in an automation (if they've completed it, they don't count).
  4. Contacts that have been tagged.
  5. Contacts that are part of an affiliate program.

We don't count contacts that have asked us never to contact them ("Do not contact") unless they've made a purchase.

People only count once as a contact no matter how many purchases, lists, automation, or tags they have (assuming they are using the same email address each time).

Click here to see how many contacts are included in your plan or check out Plan and Billing under Settings from your Simplero Dashboard. 

How "Do Not Contact" Works

Customers can choose to ask us not to contact them again. It's like a "kill-switch" for all communications, whether for lists, products, affiliate programs, or anything else, and counts for all forms of communication, including broadcast, auto-response, or text message.

Do Not Contact: 

  • Doesn't include transactional emails like invoices, password resets, etc., but it does cover all broadcasts and emails.
  • Doesn't actually unsubscribe people from anything; it just stops all the emails and texts.

If a contact chooses to switch back to "Do Contact," all their subscriptions will be intact as they left them, and emails and texts will pick back up.

We need this feature because it makes it easier for people to unsubscribe in one go if they're on multiple lists, products, etc., and you're sending to multiple lists, products, etc. We also use this feature because as we add tagging and segmentation, it's effectively the only way for people to opt-out.

GDPR notice for those doing business in the EU: Please keep in mind when using triggers based on customer actions that you comply with GDPR because actions such as these may violate rules in regards to consent and profiling. When you add someone to your house list after the purchase of a product, it's best practice to use the consent checkbox rather than a trigger that does it automatically. You can do the same thing on a list opt-in to a sub-list by using a custom checkbox asking for consent and then adding a trigger to that custom form field that adds them to the house list. This message does not constitute legal advice. If you have a question about compliance, please consult a lawyer. 


How Does Simplero "Remove Duplicate Emails" When Sending a Broadcast to Multiple Audiences? 

Great question! When sending a single broadcast to multiple classifications, Simplero will automatically remove the duplicate emails, so you don't have to worry about subscribers receiving multiples of the same broadcast. 

Let's say you have a customer named Sally in all 4 of the following classifications:

  • Zebras Rock (the house list)
  • Apples and Bananas (tag)
  • Xylophone Course (product)
  • Laughing Hyenas (segment)
If you send a single broadcast to all 4 classifications, Simplero will remove duplicate emails from those classifications in alphabetical order. In the example above, this means the broadcast would get sent to Sally once, via the Apples & Bananas tag. 

This isn't ideal, as Sally can't unsubscribe from a tag or a segmentThat's why we always recommend sending broadcasts to a list or a sublist. This way, your contact can unsubscribe.

We encourage our users to not overdo it on sending broadcasts to multiple classifications. If a contact is on more than one, they'd have to unsubscribe from each classification separately to not get emails from you.

Make it easy for your contacts to know what they've signed up for by adding them to a minimal number of lists with easily understandable names.
Last updated 20 Oct 2020.