Delaying Normal Broadcasts During an Email Funnel

Updated Oct 7, 2024

This guide is going to show you how to make it so that new subscribers do not receive your normal broadcasts until after they have completed an automation.

This works when you want to exclude them from receiving broadcasts while they’re in the middle of the initial email series they opted in for or if they are in a sales funnel.

To do this you’ll want to add a tag to the people in the sequence, exclude that tag from all broadcasts, and then remove the tag when the sequence is finished.

Again, this is so the recipients of the sequence are not bombarded with emails. Follow the steps below for adding such a tag depending on the type of sequence you are using. 

Here's how to delay normal Broadcasts during an Email Funnel:

Create your Automation with the emails you want them to receive…

  1. Select Marketing from your Simplero Dashboard

  2. Select Automations from the dropdown menu

  3. Click the blue + Create new automation button in the upper right corner:


  4. Choose your trigger type and the name for your Automation in the pop-up screen, then click the OK button:


  5. At the beginning of the automation add an action to add a tag to the contact:

    • Click the blue + Add a step button for your automation:


    • Select Action for the steps

    • Click the drop-down arrow to select the option to Add a tag

    • Type your tag or select from your tag list

    • Click the Save changes button


  6. At the end of the automation add an Action to Remove a tag 

    • Click the blue + Add a step button for your automation

      Add_a_step_button_for_automation

    • Select Action for the steps

    • Click the drop-down arrow to select the option to Add a tag

    • Type your tag or select from your tag list

    • Click the Save changes button

      Remove_a_tag_for_automation

  7. Then when you send your normal broadcasts make sure to exclude the tag from the recipients

This can also be done when you are using Auto-Responses. Here's how...

  1. Select Contacts from your Simplero Dashboard

  2. Select Lists from the dropdown menu

  3. Select the list you want to create auto-responses for

  4. Select the Auto-Responses tab in the upper right corner or in the middle of the screen if you have no auto-responses yet

    Add_auto-response_button

  5. Enter the Subject and When to send your auto-response and click the Add auto-response button

    Complete_auto-response_field

  6. Complete your auto-response information

    Auto-response_information_fields

    • Subject - What customers see

    • Internal Subject - What admin screen calls the email (only you can see)

    • Email body - Type the email you want for this auto-response

    • Triggers - Scroll down and click the +Add trigger button and complete the trigger box as follows:

      Triggers_for_broadcast
      Add_a_tag_for_Trigger

      • When: Auto-response is sent

      • Do this: Click the drop-down arrow to select the option to Add a tag

      • Type your tag or select from your tag list

      • Click the Save changes button

  7. Add the last auto-response, following the above steps but this time create one to Remove a tag 

    Remove_a_tag_for_Trigger