How To Guides

Segments are very useful for identifying a specific group of customers in your contacts that's not on a single list or in a single product. For example, you may want to find out who is on a specific list but has not purchased your product. Or maybe you want to see the group of people in your newsletter who have shown interest by clicking on the sales link that you sent in a series of emails.

In Simplero, we can identify these groups and more using the segments feature.

Please note, we don't recommend emailing segments as there's the potential for someone who has unsubscribed to receive an email depending on how the segment is determined. 

Notes and Tags are two powerful tools that simplify keeping track of important information related to your online business. With Simplero Notes, you can easily attach notes to contacts, allowing you to keep a record of important details such as specific customer requests or purchase history.

Simplero Tags enable you to group together similar contacts or products for streamlined communication and organization. Efficiently tagging items also allows you to create targeted email campaigns which result in higher engagement rates from customers.

Your website is your virtual business card and it is usually the primary website for your business. Simplero's Website is a full-featured website that includes a Blog and Pages where you have control over the content.

Website pages are extremely versatile; they can basically be anything you want them to be. In Simplero, when you choose to add a new page, you have a bunch of options. Some site pages are pre-formatted for you, like the blog and forum, while others like the content page, you design yourself.

Triggers let you take certain actions when something happens. In other words, they are If-then rules that trigger actions based on specified events. Triggers are designed to help you automate various tasks and streamline your online business operations.

There are several locations where you can create a trigger in Simplero: lists, products, links, tags, worksheets, prices... among others. They can be triggered by a variety of different events and execute many different actions. 

By utilizing triggers effectively, you can save time, engage with your audience, and deliver personalized experiences to your customers and subscribers.

Newsletters offer robust and effective scheduled email marketing for businesses of all sizes. Customizable templates ensure that your content is visually appealing while providing the flexibility to create unique branded designs.

Simplero’s easy-to-use interface lets you establish a weekly, biweekly, monthly, or customizeable automation schedule for your engaging email broadcasts.

Simplero's comprehensive analytics dashboard tracks essential metrics such as open rates, click-throughs, bounces, and unsubscribes to help optimize your marketing efforts.

Landing Pages are a powerful tool for businesses looking to improve their online presence and convert more visitors into customers. The platform offers a wide variety of customizable templates that can be tailored to fit any brand or industry. Simplero's easy-to-use editor makes it simple for even non-technical users to create stunning, responsive landing pages without the need for coding skills.

Additionally, Simplero integrates seamlessly with other popular marketing tools like Google Analytics, Facebook, and Mailchimp, which enables businesses to drive traffic to their landing pages and track results efficiently.

Affiliate programs are an essential marketing tool that can help you create a robust referral network. With Simplero's affiliate program, you can invite individuals or businesses to promote your products or services and earn commissions for successful referrals. This program incentivizes affiliates to drive traffic to your offerings, expand your reach, and increase sales.

Simplero's platform makes it effortless to manage your affiliate program, track affiliate performance, and provide affiliates with the necessary tools and resources to succeed. By leveraging the affiliate program feature in Simplero, you can tap into the power of collaborative marketing, boost brand awareness, and scale your business through the collective efforts of your dedicated affiliates.

Automations are advanced software tools designed to streamline marketing and sales operations. Simplero’s platform features a powerful scheduling system that automates tasks such as email campaigns, list management, and custom workflows.

The intuitive interface makes it easy to set up complex automated sequences that offer a range of customizable triggers and actions.

Simplero Automations enhance productivity for small business owners, helping them optimize their workflow while freeing up time to focus on the bigger picture. Its extensive marketing capabilities help drive growth by enhancing customer engagement, generating leads, and increasing conversion rates—ultimately leading to increased revenue generation for the business.

Done-for-you campaigns in Simplero are pre-built templates that can be easily installed with just a few clicks. These campaigns are available in the Marketing section under the Done-For-You Campaigns Catalog. Currently, there are five templates offered, including Freebie Giveaway, Product Launch, Course Launch Challenge, Opt-in Sale, and Product Survey. Each template comes with specific content pre-built for various marketing purposes, such as landing pages, mailing lists, sales pages, video pages, automations, and email sequences.

Additionally, Simplero allows users to create their own Done-For-You Campaigns by labeling the objects they want to include and sharing them with other Simplero members for installation.

The product catalog is a centralized page where you can showcase and manage your available products. There are three types of products: listed in the catalog, unlisted but purchasable via a URL, and closed products that are not available for purchase and not listed anywhere.

You can create custom product categories and assign products to the appropriate categories. With the product catalog, you can effectively organize and manage your products, making them easily accessible to your customers while maintaining control over their visibility and availability.

Oversee, manage, and work with purchases in a highly efficient manner. This section provides a comprehensive overview of purchase details, including the purchase summary, charges and payments, participant information, emails sent, and activities associated with the purchase.

Cancel, refund, issue credits, or register payments in Simplero’s Purchases dashboard. Visit Purchases 101 in this guide to learn the different purchasing terminology, such as participants, activation, paid, failed, delinquent, and subscriptions.

Courses in Simplero help entrepreneurs and small business owners create and sell digital courses. Users can attach engaging content to courses, such as videos, quizzes, and downloadable resources. Simplero Courses are tailored specifically for individuals who want to monetize their expertise by sharing knowledge with a broader audience.

One of the key advantages of Simplero courses is that it enables creators to have complete control over their course offerings without having to rely on other third-party platforms or the limitations imposed by traditional face-to-face teaching settings.

Share your knowledge effectively and build your brand identity with all the tools you’ll need to empower your digital content.

Create new events, update details, share, or establish an event page. With Simplero events, you can set up simple one-time events or reoccurring events that follow a repeated interval pattern, such as daily, weekly, or monthly.

Allow participants to register for an event, receive immediate confirmation, and even cancel their registration if needed. In the event section of your dashboard, you have control over approving or denying registrations manually, with the participant status reflecting the approval process.

Simplero's worksheets are a lot like physical worksheets you might distribute at an in-person workshop or course. They're easy to create, and you can even save responses to review later. As an admin, you can also your member's responses to the worksheets, so you can better support them. Members can also fill out worksheets multiple times, giving both you and your members the opportunity to see growth and changes over time. 

Worksheets have a standalone link option as well as the ability to be used in a lesson on your course membership site. 

Branding helps a company stand out from its competitors. It creates a unique identity that sets the company apart and makes it easily recognizable in the market. A strong brand helps customers distinguish a company's products or services from others, leading to increased visibility and competitiveness.

In Simplero, you can set up themes with your branding, choose your colors and logos, design your own email templates and opt-in form designs, choose your greetings, and others. 

You can also install Google Analytics Tracking Codes, implement Google Tags, and Track users with TikTok Pixel.