Simplero now lets you add custom fields to your contacts. It used to be that we actually only collected name and email for your contacts. Now you can collect any type of information including complex ones like addresses and phone numbers.
We've added a bunch of built-in field types, like the Twitter handle, age, birthday, addresses, phone numbers, and so on. In addition, you can add your own fields as many as you'd like.
You can add fields to forms and you can add additional ones to products that are only relevant to that particular product, such as what they'd like for lunch.
For each field you add to your forms, you can also now add a customer Interpolation key. The interpolation key allows you to transfer the information filled in when completing that field to an email broadcast.
Now when you create your broadcast or landing page, in the body of text you can type in your interpolation key, and the information the custom put into that field will show up.
By adding a trigger to a form field you are able to have the system perform an action based on a customer's response. For example, if you ask them to check a box for the type of emails they'd like to receive (e.g. upcoming webinars, new products, interviews, etc.) then you could use the trigger function to add them to a corresponding sub-list that you use specifically for sending emails for that topic.
Here at Simplero we use it for our Empower Hour registration. When you pick the time you want to join us it adds you to the appropriate email automation so you receive the correct email reminders.
To add the trigger simply click the lightning bolt icon next to the trashcan icon