Connect Simplero to Other AI Tools Using MCP
If you want to use AI to build inside your Simplero account, the best option is to use Simplero Coach. Coach enables you to use many different LLMs
If you can’t or don’t want to use Simplero Coach, you can connect your Simplero account directly to AI tools like ChatGPT, Claude, Cursor, Gemini, Perplexity, Grok, and more using MCP (Model Context Protocol).
Once connected, you can ask the AI to interact with your Simplero account using normal language.
For example:
“Create a new tag called VIP”
“Show me all my tags”
“Find contacts who purchased my course”
“Create a draft email campaign”
"Show me my products.”
The AI can securely access and work with your Simplero account after you approve the connection.
Important! For MCP, as you are connecting with an external AI model, the privacy/confidentiality of what is shared will depend on that model's configuration. Use it at your own risk and check that model's privacy settings carefully.
What is MCP?
MCP (Model Context Protocol) is a standard way for AI tools to securely connect to external apps like Simplero.
Think of it as a bridge between your AI assistant and your Simplero account.
Instead of manually using APIs or building integrations yourself, MCP allows compatible AI tools to understand what actions are available and perform them for you conversationally.
How to connect Simplero to your AI Tool Using MCP
Open your AI tool
Find the MCP or Connectors section - This will vary depending on the tool you are using. Look for options such as: Add connector, MCP, Integrations, Tools, or Connected apps
Paste the Simplero MCP URL into the Add connector field: https://mcp.simplero.com/mcp
Log in to Simplero - Your browser will open Simplero so you can log in and approve the connection.
Done!
Once connected, you can begin asking the AI questions or giving instructions related to your Simplero account.
Supported AI tools
Simplero can currently connect to AI tools that support MCP:
ChatGPT
Claude
Cursor
Gemini
Perplexity
Grok
Mistral
Microsoft Copilot
FAQ
What can the AI access?
The AI can only access your Simplero account after you approve the connection. Actions performed through MCP use your Simplero permissions and account access. Depending on the AI tool, some actions may require additional confirmation before changes are made.
MCP vs API: What’s the difference?
Both MCP and the Simplero API allow external tools to interact with Simplero, but they are designed for different use cases.
MCP
API
Conversational and AI-friendly
Developer-focused
Quick setup
Custom integrations
No coding required
Requires technical setup
Works directly inside AI tools
Used for apps, automations, and custom software
Best for everyday AI assistance
Best for advanced workflows
If you want to use Simplero directly inside tools like ChatGPT or Claude, MCP is usually the easiest option.
If you’re building custom applications or advanced automations, the API may still be the better choice. Check this guide if you prefer to use API directly
Troubleshooting
The AI tool says it cannot connect
Make sure:
the AI tool supports MCP
the connector URL was pasted correctly
you completed the Simplero login and approval step
The AI cannot access my Simplero data
Try:
Reconnecting the MCP connector
logging out and back into Simplero
checking whether the AI tool still has permission
Related guides
Use the Simplero API with External AI
API Documentation
Using Simplero Coach to Build inside your Simplero Account