Connect Simplero to Other AI Tools Using MCP

If you want to use AI to build inside your Simplero account, the best option is to use Simplero Coach. Coach enables you to use many different LLMs

If you can’t or don’t want to use Simplero Coach, you can connect your Simplero account directly to AI tools like ChatGPT, Claude, Cursor, Gemini, Perplexity, Grok, and more using MCP (Model Context Protocol).

Once connected, you can ask the AI to interact with your Simplero account using normal language.

For example:

• “Create a new tag called VIP”
• “Show me all my tags”
• “Find contacts who purchased my course”
• “Create a draft email campaign”

• "Show me my products.”

The AI can securely access and work with your Simplero account after you approve the connection.

What is MCP?

MCP (Model Context Protocol) is a standard way for AI tools to securely connect to external apps like Simplero.

Think of it as a bridge between your AI assistant and your Simplero account.

Instead of manually using APIs or building integrations yourself, MCP allows compatible AI tools to understand what actions are available and perform them for you conversationally.

How to connect Simplero to your AI Tool Using MCP

1. Open your AI tool
2. Find the MCP or Connectors section - This will vary depending on the tool you are using. Look for options such as: Add connector, MCP, Integrations, Tools, or Connected apps
3. Paste the Simplero MCP URL into the Add connector field: https://mcp.simplero.com/mcp
4. Log in to Simplero - Your browser will open Simplero so you can log in and approve the connection.
5. Done!

Once connected, you can begin asking the AI questions or giving instructions related to your Simplero account.

Supported AI tools

Simplero can currently connect to AI tools that support MCP:

• ChatGPT

• Claude

• Cursor

• Gemini

• Perplexity

• Grok

• Mistral

• Microsoft Copilot

FAQ

What can the AI access?

The AI can only access your Simplero account after you approve the connection. Actions performed through MCP use your Simplero permissions and account access. Depending on the AI tool, some actions may require additional confirmation before changes are made.

MCP vs API: What’s the difference?

Both MCP and the Simplero API allow external tools to interact with Simplero, but they are designed for different use cases.

If you want to use Simplero directly inside tools like ChatGPT or Claude, MCP is usually the easiest option.

If you’re building custom applications or advanced automations, the API may still be the better choice. Check this guide if you prefer to use API directly

Troubleshooting

The AI tool says it cannot connect

Make sure:

• the AI tool supports MCP

• the connector URL was pasted correctly

• you completed the Simplero login and approval step

The AI cannot access my Simplero data

Try:

• Reconnecting the MCP connector

• logging out and back into Simplero

• checking whether the AI tool still has permission

Related guides

• Use the Simplero API with External AI

• API Documentation

• Using Simplero Coach to Build inside your Simplero Account