As AI becomes a bigger part of the Simplero experience, we want to make AI usage transparent and predictable for both account owners and their customers.
There are two separate types of AI credits in Simplero:
| Applies to |
Charged |
|
| Simplero AI Credits per account | AI usage in admin (media file transcription, lesson descriptions generation, survey summaries, etc.) and by your customers when they use AI features on your sites/bots. | Per account |
|
Only to Simplero Coach |
Per user |
Both work separately and need to be topped up independently. If you want to understand how to estimate the costs, check the "Understanding AI costs" section
Simplero AI Credits power AI features inside your Simplero account, including:
These credits are billed to the account owner (member).
Every Simplero plan includes a monthly AI credit allowance:
| Plan | Included AI Credits |
|---|---|
| Starter | $5/month |
| Scale | $15/month |
| Skyrocket | $30/month |
| Legacy Build | $2/month |
| Legacy Launch | $10/month |
| Legacy Rule The World | $15/month |
Note: We reserve the right to change the limits and pricing at any point
Important:
On your account settings -> AI Usage & Limits, you can:


If you run out of your included credits, you can purchase additional AI credits directly from your account under Settings - AI Usage & Limits
You'll be able to:

If you create custom Bots for your customers, you can:
For detailed instructions, see:
https://help.simplero.com/courses/135013-settings/lessons/2388375-ai-usage-limits
Simplero Coach uses a separate credit system from the AI credits described above. These credits apply only to conversations within Simplero Coach.
They do not apply to:
Each Simplero user has a limited usage per month
This allowance is billed to each individual user and is not included in the account AI credits.
You can view your usage in detail by clicking on your profile picture - Ai Usage:

This will show your current usage and the option to Buy more:

When your Coach credits are exhausted, you can purchase additional credits directly from your account and continue using Simplero Coach without interruption.
There is no service shutdown or waiting period. Simply add more credits and continue your conversation.
AI usage costs vary based on the model being used and the amount of work being performed.
The following factors have the biggest impact on cost:
Some AI models are more powerful and therefore more expensive to run.
Inside Simplero, you'll see a $ indicator next to models to help you understand their relative cost.

Lower-cost models are great for everyday tasks, while higher-cost models may provide stronger reasoning, writing, or analysis capabilities.
The more work you ask AI to perform, the more credits it consumes.
Examples:
When AI needs to review additional information, costs increase.
Examples include:
The more information the model processes, the more credits are used.
AI reviews previous messages in a conversation to maintain context.
As conversations become longer, the amount of information being processed grows, which can increase credit usage.
Starting a fresh conversation for a new topic can often be more efficient than continuing an extremely long thread.
AI usage varies significantly depending on the model selected and the type of work being performed.
For most users, $10 per month typically covers:
For heavy usage with premium models, credits may be consumed more quickly.
Because usage varies so widely between models and tasks, we recommend viewing your included allowance as a generous everyday usage budget rather than trying to estimate usage in minutes per day.
Your account will always show your remaining balance and usage history so you can monitor consumption in real time.
Help & Knowledge Base
Help & Knowledge Base