Add an Email Filler Copy (or Open Rate Optimization)

Included in Simplero plans:  Skyrocket. See plans here.

Do you want to increase the likelihood of your emails landing in your customer's inbox? 

Add your company's purpose, mission statement, core values, and other non-salesy copy to all your broadcasts and emails in the library to be considered high quality and increase your email open rates!

This is not the place to add a footer or content that you want your customers to read.

The idea is that the email is longer and contains lots of credible content, thus upping the words-to-images ratio, and the 'non-promotional content' to 'sales content' ratio, and thus making it look better to the bots. This will make your emails more likely to land in your customer's main inbox. 

Find this option in Settings >> Email settings.

It's best to only add one link to your offer (or two, max) because the number of links to the same URL in the email is part of what the bots are looking for (to determine if it's promotional or not).

Part of what's key with this feature is having more non-promotional copy in relation to promotional copy. So the stuff you add in the footer should be looooooooong and contain no images. 

Why is there a big gap between the email and the filler copy?

The goal of the bottom filler copy isn’t for it to be read every time someone sends an email. It’s for open rate text-to-image/link ratio optimization. The gap will be added automatically.