Media Library

Video Analytics

Do you want to know if your members are watching your videos? The average percentage of the video viewed? At which point they start losing interest?

When you go into your Media Library and select a file, it will take you to your admin page of the video. Above the video, you will be able to see:

  • Total Playing Time- This is the total amount of time of all of the plays for all members. 

  • Average Engagement - This is the average percent of the video that people are watching the video. 

  • Average Play Duration - The average length of time for each time time the video was played. 

  • Total Plays - The total number of times it's been played. This could be various incomplete times watching the video. 

  • Unique IPs - These are the number of different IPs that have played the video. Similar to the unique views on the page

  • Unique users - These are the number of logged-in users who have watched the video. Those are the ones that are already on your system and were logged in at the time they watched it.

Important notes!

We're tracking account contact views in the following cases:

  1. On pause but only after at least 5 seconds of watching.

  2. On video end.

  3. We don't track views for non-contacts

At the top right hand corner of the media file, you'll have an option to show analytics on the video:


When you click to show the analytics, then it will overlay over the video. For example on a different video:


How to interpret the blue graph

The timeline shows where play sessions occurred:

  1. Spikes are places you rewatched or jumped to

  2. Drops are places you skipped or stopped

  3. And hovering over the graph will show the % of active play sessions at each second

How to read common patterns in the graph:

  • High at the Beginning = Strong Initial Interest

    Most videos start with a tall section near 0:00. This is normal and simply shows that viewers pressed play and started watching.

  • Gradual Downward Slope = Normal Viewer Drop-Off

    A slow, steady decline throughout the video is expected. It indicates that some viewers are leaving over time, which happens with nearly every video.

  • Sharp Drops = Attention Loss Points

    Sudden dips or steep declines often signal moments where viewers lost interest or chose to leave. Common causes include:

    • A long introduction

    • A confusing explanation

    • Off-topic content

    • Audio or visual issues

    • Information viewers already know

    These are the moments where viewers may be thinking, "This isn't for me" or "I already know this."

  • Spikes Upward = Rewatches or Skips

    Spikes typically indicate that viewers found something especially valuable. They can happen when viewers:

    • Rewatch an important section

    • Rewind to hear something again

    • Skip ahead to a specific point in the video

    Spikes are usually a positive sign, showing high interest or usefulness.

  • Flat Sections = Consistent Engagement

    When the graph remains relatively level for a period of time, it suggests that viewers are staying engaged. This often means:

    • The content matches viewer expectations

    • The pacing is effective

    • The information remains relevant and interesting

    Flat sections are generally a sign that the content is holding attention successfully.


Track member plays

If the video has been watched by your logged-in members, you'll be able to switch over the to the 'members' view:

As long as someone is logged into their Simplero account, they'll be able to be listed under the members view:


Members view will show:

  • Name - This will be their contact name. If you click on it, it will take you directly to their contact record. 

  • Email - The email address associated with them.

  • Plays - The number of times they've played the video. 

  • Average duration - the average length of time that the specific contact watched the video 

  • Last login - The last time that they logged into Simplero. 

  • Sites they viewed on - Where they watched the video at. If you have multiple places that your video is hosted, then it would create a new line for the same member but a different site. For example:

Important! We only save them if they are a site member or a space member. You will not see the member tab when the video is placed in a landing page.