Current Lesson
Course Content
Course Content

What's the difference between automations and auto-responses?

Hi. This is Sophie from Sinclair. And in this video, we will cover the differences between automations and auto responses. So an auto response is an email that is connected to either your list or your product. And you find it on the right tab over here oral responses and the same for the list here, alt responses.
Now for your list, you might want to add and auto response that welcomes people on the list and maybe gives them access to any content that they signed up for, and it might look something like this. Welcome aboard. Here's your guide. Link to the guide. Say welcome on the list.
And you can see that this is send out immediately after sign up, 0 days after sign up. You do the exact same thing when you send out all responses connected to your product. So let's go to this product in here, all responses. Oh, we can see that once again, we have 1 here that is sent out. Immediately I have to sign up that says thank you for joining my course.
And if I click on this, we can go and edit it if we want to. And you can see here that you can have multiple auto responses. You can add as many as you want. You just click on this 1. Give it a subject line and choose when it should be sent out.
Notice that this is days after sign up, so not days since the last alt response, but days since they subscribed to your list or days since they bought the product. You can see here if you click on any auto response and you scroll down a little bit, you can see that you have the option to release content with alongside your auto response and you can also add triggers to auto response. So let's say, this product, I have immediate auto response surveys after sign up. I have 2 drips in here. That is for the membership site and for the first module.
For the course and the first module, then 7 days after they get another auth response, here's the next module. If we click on this 1, you can see that now they get access to module 2. And third module, module 3 has been dripped and final module 21 days after sign up. They get module number 4 down here. Now I can also add it trigger if I want to.
I can add it trigger like this. So let's say that once they have received all of these auto responses. I want to add attack that says online course run, for example, a Mind Horse done. Steve changes. So once they have been sent the last auto response, they will get this tag.
And then I can always look up this tag to see how many people have gone through the entire course, have gone through all my old responses in here. And now this whole setup of giving access to your content and notifying people about it is very simple and can be very effective, but there are also a few limits. 1 of them being that you can't pick the time of the day, the auto responses are being sent out, another 1 being that you can't exclude people from any of these auto responses. And also that auto responses can only be connected to 1 product, 1 list. You can't have multiple triggers that fires these auto responses.
So this is where automations come in handy. You can I will make another video showing how you can create an automation from scratch? In this video, I'm going to show you a very neat feature if you have already set up your auto responses. You can click on these 3 dots and then you can actually convert them to an automation. So let's say I want to do this, I click okay here, And now it just takes a few seconds and then I will be able to go into my automation.
And we can see that it's right up here and it's now called auto responder for online course converted. If I click on this, we can see what it looks like as an automation. So we have the trigger up here, which is when people are activated as a participant for my online course. Then they gain access to this course. They gain access to module 1, and they received this first email, which is basically just the first auth response but put in as a library email instead.
Then they wait for 7 days. They get access to module 2. They get another email. Wait for 7 days. Get access to another module, get an email wait 7 days, and so on all the way until they get this tag that I also added in my own responses.
So the final thing that I want to show you in here is 1 of the limits that I talked about the auto response, which was that you can't pick the time of the day, you can do this in automation. So to do this, let's say that the first module and the first email they should get immediately. So I don't want to set any time frame for that. But then for the next module module 2, I want them to get wait 7 days and then wait until it's 08:00 in the morning. So in order to set this, I go into the waiting step before the module.
So I go into this weights, the 7 day step, I click on this small pencil. And then I go down here, wait till at least So let's say that I want it to be 08:00 in the morning, then maybe I want to put 8 in 08:01 and set this to AM. I can choose whether this should be in the account time zone, in your time zone or in the contact time zone. And then, of course, I just remembered to hit save changes. And now we can see that the waiting step actually says between 8 and 08:01AM in a countdown time zone.
And we know that this is the time they will gain access to module 2 and receive this email. So I hope this video gave you some clarity on auto responses versus automation and what will suit your setup the best.

A frequently asked question in Simplero: Why would I use automation instead of auto-responses? In this video, we explain the differences. You can also check our written guide for more details. You can also check our guides on how to create an auto-responder.

Disclaimer: Advanced automations are not included in all Simplero plans. Auto-responders and triggers (basic automation) are. Check our pricing page for more details on what’s included in your plan


There are no comments yet. Be the first one to leave a comment!