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Using Automations for Sales Funnels

Sales Funnels and Why you need them

Sales funnels are essential for building a relationship with your leads.

Generally speaking, most customers are not going to pop on your website for the first time and buy from you, especially a big ticket item. No, they need to get to know you, they need to see why you are the expert in your field and how you are different and better than your competitors. They need to see their need and how you can fill it.

Building this kind of relationship with a lead is generally done through the creation of a sales funnel. A sales funnel is a series of emails that take a lead from their first introduction to your business to different products with increasing price points.

A well-developed sales funnel will not only help your leads get to know you but will help them learn about your products and services, and it will set you up as an expert in their minds.

The reality is this kind of rapport building can take time, and you don't have time to send individual personalized emails to every lead that comes your way. That is where building an automation comes into play.

Simplero's automation feature allows you to set up the personalized emails to go out automatically on your desired schedule so that each lead receives the same experience and builds a relationship with you, without you having to lift a finger.

In this video, we show you how to set up a basic sales funnel using an initial automation and then breaking it into 2 different groups and moving them through your sales process. The process in the video can be used as many times as needed, allowing you to create endless channels to navigate your list through an automated sales process.

Last updated 25 Nov 2020.