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The new GDPR regulation requires that companies let consumers know when their data is being collected, that you can not require a customer to consent to being on your email list or give you their email information in exchange for "free" opt-ins, and that consumers actively consent to being on your mailing list. As such we have now launchd special GDPR consent boxes that will appear on both mailing list opt-in forms and order forms. These terms are set across your entire Simplero account, however they can be turned at for specific lists as you choose. See the instructions below to determine the best fit for your business.
Account level GDPR compliance
1. Go to Settings --> Account --> Scroll about 1/2 way down to the GDPR Compliance box
2. Make a decision about adding an extra consent check box to opt-ins and order forms.
Always on: Means it will show for everyone no matter where the customer is located
Only for EU contacts: Means that Simplero will check the IP address and if the IP address is located in the EU we will show the checkbox. Keep in mind if you select this option and the customer normally resides in the EU but is completing the form outside the EU they will not see the box
Always off: Means that you will not be using this Simplero feature and as such will take responsibility on yourself in another way to ensure compliance.
3. Set your GDPR terms. In the next two fields you can edit the terms that will appear next to the checkbox. If you write nothing in these boxes the light grey text you see is what will appear and it will auto-translated where Simplero is able.
4. Click the blue save button at the bottom of the page.
List level GDPR Compliance
1. Go to the list you want to activate/deactivate the GDPR compliance settings for.
2. Click on the configure screen for the list
3. Scroll to the bottom
4. In the GDPR Compliance section you will check the box based on if you want the terms established in your account settings to appear or not appear.
This is what the field will look like on your opt-in form
What happens when my customer checks or does not check the box?
When these settings are turned on your customer will see the box on either your list or product order form. Then you can go into their contact screen on the list and in the right side bar at the bottom you will see notes about whether they have provided consent or not.
If consent is not provided the customer will still be taken to the thank you page and provided with any content associated with your list, as well as receive the initial welcome email but they will receive no other autoresponders or other emails from you.
Consent when using a raw form opt-in and/or custom Thank you page
Raw form opt-in
When you use a raw form opt-in you can still use the GDPR consent, what will happen is after the customer completes the form they will be taken to a consent landing page where they will confirm their consent rather then seeing a GDPR check box on the form.
Custom Thank you pages
When using a custom thank you page, or a program like leadpages where you are using the raw form and then thank you page is overridden the contact will show as not having provided GDPR consent as the GDPR consent page will not appear. In these cases you will want to be sure you are obtaining active consent through another option.