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Some things about the language we use about Purchases can be useful to know and understand.
Activating a Purchase
Activation is when the purchase is first considered to have gone through.
- In most cases, it'll be when payment has been made.
- If there are multiple installments, it's when the first payment has been made.
- If it's a subscription, it'll be the payment for the first subscription period.
- If it's a subscription where the first period is free, it'll be when we have a payment method that we can auto-charge, such as a saved credit card number.
- If there are multiple installments or it's a subscription, and the payment processor supports auto-charge, we'll get the payment information so we can charge in the future.
Before activation, the purchase will be in Abandoned state. This just means the customer never finished activating their purchase. It happens a lot. I bet you've put stuff in a cart on some site and never bought. We all do it. It's nothing to get alarmed about.
There's a special case when a purchase is being paid for outside of Simplero, such as with a bank transfer or cash. These purchases will be in Pending state until you register the payment. Once the payment is registered, it'll be activated.
Paid and Failed
An activated purchase will go to the Paid state. This is the state where they have access to content and emails, and everything is hunky-dory (that means a-okay... it's good, it's positive).
Later on, if they fail to pay an installment or renew their subscription after several attempts, they'll go to Failed. When failed, we've given up. We've cut off their access. We won't try to collect it anymore.
Subscriptions work this way: People pay for a given time period. After that period is up, they have to either renew for another period, or their subscription ends. It's like paying rent. If you stop paying, you gotta leave the apartment.
When the subscription period ends and it needs to be renewed or stopped is the "Period ends" date that you'll see.
That row that starts with "PERIOD ENDS" under "Charges & Payments" on a purchase shows you when the current subscription period is over and what happens then:
To the left is the date it ends.
Next is whether we'll renew or let it expire. If Auto-Renew is OFF, as here, it'll just expire. Like when your lease is up and you move out. If it's ON, then we'll try to renew for another period.
The price that we renew at is shown here in red: "Regular Price". If you click it, you'll be presented with alternative options for what price it'll renew at.
The amount shows how much will need to be paid for that period. Note that there may be multiple installments for one period. I'll explain this in a bit.
Next we show which payment method we'll use to try and collect the payment for renewal. Again, you can click it to choose another one.
And finally, we show when the customer's subscription commitment. Commitment is quite simple but can be confusing. If set, it simply means that until this date, the custom cannot turn off auto-renewal themselves, and they cannot cancel their subscription either. You as the admin can still do both of these things, but they cannot.
It's like when you sign up 12-month lease on your apartment. You still pay rent every month. What it means is that you cannot get out of your lease until the 12 months are up.
Subscriptions, Periods, Installments
When you define the price for a subscription, you can define multiple periods, and each period can have multiple installments.
Each period says how long they get access for, what they pay, and whether there's a limit to how many times they'll repeat that particular period.
The "what they pay" part can be nothing, it can be a single amount, or it can be a series of payments, called installments.
For example, for a 2-week free trial, create a first period that lasts 14 days and costs $0, and the Repeat number to 1. You don't want them to keep renewing for another 14 days at $0. You want them to then flow into the next period where they (surprise!) pay!
You can also, if you want to be fancy, define a period that have them paying multiple installments. Say the period is 6 months, and they pay $99 when the renew, and then $50 a month later. Or $0 to renew, and $100 after 3 months. Whatever you fancy, you can do it.
Activities: Purchase and Participants
Beware that there are separate activity logs for the Purchase and for each Participant. Activities relating to billing will be under the Purchase. Activities related to content will be under the Participant.
The list of Emails sent is also divided between the purchase and each participant.
Simplero ID and Email settings: Purchase and Participant
The same is the case for Simplero ID and email preferences. There are separate settings for the participant and for the billing contact.
Everything in the sidebar on the right relates to the Purchase, that is, the Billing contact.
Each Participant will have their own box in the middle of the screen where everything related to the participant is.
The edit button in the top-right corner that says "Edit purchase" will edit settings for the purchase, that is, billing-related stuff. The red "Edit" link in the Participant box will edit that participant.
When changing who the billing contact is, make sure you change both name/email AND the linked contact record. Each purchase can have a separate name/email, and still be attributed to the same contact. The same goes for the participant.