As a business owner you probably already know that one of the biggest ways to strum up sales is to create a sense of urgency. Creating a sense of urgency gets customers excited to buy right then, it makes them feel like if they don't have it now they will loose out entirely. And who wants to be miss out on something good? In Simplero broadcasts you can create a sense of urgency two ways; count down timers and expiring links. 

Countdown Timers are a built in interpolation key that can be quickly inserted within Simplero Broadcasts. These allow your customers to clearly see how much time they have left before they are left out of the fun. 

Of course then the question comes what happens after the time is up?

That super special sale might be over but your customers still have the link in their email, so what are you as the business owner to do? You wouldn't want to take down the sales page you would loose those potential customers. So instead we suggest you expire the link and create a redirect! 

This way your leads and customers can still click the link but instead of being taken to the super special sale they missed out, they will go somewhere new and special for those who missed it. 

In the video and instructions below you will find instructions on how to expire a link within an email broadcast and add in a new link of where to redirect them to so that you don't loose those valuable customers.  

Expiring a link within your broadcast

1. Locate the broadcast or autoresponder that contains the links you want to expire. 

2. Select the subject name to show the broadcast edit screen

3. scroll down to the box titled links

4. Select the red edit link next to the link

5. Scroll down to the expiration box and put in the number of days you want it to expire 

6.Paste in the destination you want them to go in the next box

7. Save

Important: If they click on the link before the expiration and save it in some way they will be access to the URL after the expiration period, this method does not make the link invalid it just makes it so that if they click on the link in the email after the expiration they won't be able to access it and will be redirected. 

Note: These steps can also be used if a link in your broadcast is broken or incorrect in some way. To update a link in an email you would simply follow steps 1-4 and then replacing the link in the first box with the correct link.